Why Lighting Fast Website Page Speed Matters


How long do you wait for a website to load? According to research, the average time for a website to load is within 20 seconds, if it exceeds, the abandonment rates of viewers soar. 

But, why is website loading speed so important?  

1. Website page speed is the first impression.

First impressions are vital on the web. Your customers, readers, and visitors make an instant judgement about you and your business based on what they see and experience on your website.

If your website loads fast, you’ve instantly made a strong first impression on the visitor. It’s a win for the user experience. If it loads fast, your new visitor will be happy and satisfied.

2. It boosts your Google Rankings.

It takes time to build a website. But if no one sees it, all that hard work and resources used will be wasted. To put it plainly, if you want an audience, you need to rank high on search engines.

This can be achieved by having a fast-performing website.  Website page speed also has a massive impact on your SEO rankings, both on desktop and mobile as well as paid advertisements on Google that directly impact your quality score.

3. Slow websites kills conversions.

More than 40% of people will abandon your website if it takes more than 3 seconds to load.

Now, let’s say your website has 10,000 visits every month. If you slowed to 4 seconds, you could lose up to 4,000 potential customers.

If slow page load speeds are making your viewers go away, then it’s driving your sales away.

This is also guaranteed and tested by big companies like Google, Facebook and others.

4. The long-term effect of slow website speed.

While attracting new viewers to your website is important, the truth is it will cost more to acquire new customers than to keep the ones you already have. Before you start building a website, it is best to consider a lot of time in planning on user experience that includes page speed.

Slow-loading pages kill customer’s loyalty and prevent your business from growing. You don’t want this brand you’ve worked so hard to build. Would you like to hire an SEO and web design services team to help align your website and business goals? Feel free to contact us.