Creating your website doesn’t stop with its design and content. You also need to get a reaction from your visitors! The reaction of your visitors is different from their impressions.
Visitors that find your homepage beautiful may or may not become paying customers. What you need are visitors that take action once they interact with your site. You don’t want visitors that peek into your homepage then leave. What you want are those that stay to buy.
It’s about time that you measure visitor engagements! Impressions can get you feedback, but it’s the engagements that can take you a long way.
What You Should Focus On
- Customer Demographics
Modern customers no longer want to settle for less. They gravitate to offers that they can relate to. This is the power of personalisation and customisation. The more relevant the content is to them, the more likely that you get a reaction.
Pattern your content to the customer demographics. Learn about their behaviour and characteristics. Get to KNOW your visitors.
Surveys have recorded a 760% increase in revenue thanks to personalised content. Businesses have been witnessing click-through rates of 26% higher through this strategy.
- Who Your Target Audience Are
Your target audience is a group that you aim to have sales with. They come from your customer demographic. It’s vital to base your content strategy on your target audience. It also helps to create buyer personas
Place interesting content on your homepage geared towards your target audience. This will capture their attention and can urge them to click more. Include phrases or keywords that focus on your target audience’s needs.
- What Your Visitors Are Looking For
People will go to your website for various reasons. Some will be there to check it out and leave. While some have made a decision to buy from you. Either way, your homepage needs to be ready.
Be clear on what your brand does and how you can solve their problems. Make sure your visitors can find your products and services and how to avail them. Avoid making your homepage too complicated or else your visitors might lose interest.
Making Your Homepage Easy to Navigate
Make your homepage simple to navigate especially for first-time visitors. Make sure that they can see your contact details. Position your links well and make sure that everything works well together.
Have a clear menu structure as well as efficiency in navigating between products. Your products and services also need to have descriptions and appealing visuals. Arrange your social media links well for visitors to find.
Have Clear CTAs
Your call-to-actions are very important. take advantage of your CTAs so that you can gain loyal customers. People have different reactions but not everyone hesitates when they encounter CTAs. There are customers who get convinced by well placed CTAs.
Make sure that your CTAs are easy to find. They should deliver a clear message across. Your CTAs should support your products and services. These CTAs can help build a relationship with your prospects and it could lead to a sale.
Use Quality Content
Quality content is what attracts your target market to your site. Content also helps engage with your website visitors. Your content should appeal to visitors and convince them to take action.
Visitors who find answers and solutions through your content might likely share it. Great content not only pulls in your prospects, but also helps your website ranking. Make sure that content creation is part of your website’s structure.
Use Designs That Are Desktop and Mobile Friendly
What use is a beautiful homepage when it doesn’t function well right? This is horror not only to visitors but to the owners as well. Making your website responsive on various mobile devices generates a lot of opportunities.
A responsive design will solve plenty of your website’s problems. It lets more people have access to your site no matter what mobile device they are using. Statistics show that appealing to both desktop and mobile benefits business more.
Quick Loading Process
Don’t let your site be that slow loading website. People don’t have the patience to sit through minutes or even seconds for a page to load. No matter how creative your transitions are, there will be impatient people. They are more likely to click away and you lose potential customers.
A fast loading site gives visitors a great impression. It shows that your site is efficient and fully-functioning. Make sure that your website speed is always optimised. A responsive website is always well-received by visitors.