For the first time in a very long time, we’ve seen the shift. Consumers are demanding video at an increasing rate, and it has become much harder for marketers to satiate those needs for businesses. 

As the world becomes increasingly time-poor, consumers are looking for a way to fast track their purchase journey and research phase by learning all they feel they need to know through video content. 

This means that if your brand hasn’t integrated video into your sales funnels or marketing funnels, then you’re missing out on a huge part of the potential purchase process. 

The trick is not to create for the sake of creating. You want to create content that inspires, and that educates your ideal audience. You want to create storytelling, authentic content, not just an ad. 

If this sounds like the thing you want to do, let’s have a chat about this.