A brand isn’t only centered on the company logo and slogan. Branding is an aspect of marketing that stays in constant action. Branding is what you want your company to be perceived by the audience.
Branding is how you constantly make an impression on your audience. Your brand allows your science to know what to expect from your products and services. Your brand is how you make yourself unique from similar companies.
Think about branding as a representation of your company. Do you want your company to be known as a reliable brand? An exclusive brand? Or a brand that can cater to all lifestyles? There are many areas that you can consider in telling your brand’s story.
So how can you portray a story through branding on your website? Below are some hints on how you can go about it.
Investing in a Timeless Logo – logos are a big part of a company’s brand identity. You never want it to go out of style. You want it to be memorable, creative and to make a lot of sense. A good logo design can capture your audience and even make them curious about your brand. Brainstorm logo ideas and look for a professional designer to bring your concept to life.
Pick a Web Theme – Your website theme should support your logo. It should carry the same feeling as when people look at your logo. Depending on the business that you run, you can go for simplistic, modern, or creative themes. What’s important is that your website is easy to navigate, loads fast, and is responsive.
Have a Good Layout Design – People will click out of a website that they find boring or too much. You want your audience to stay and explore your website more. Highlight areas that interest your audience. This will make them click on the links or the pages out of curiosity. Put the best features of your website in locations where your audience can easily spot them.
Follow a Dedicated Style – A website that doesn’t seem to have a uniform style can put off some people. You don’t want this to happen as it can distract your audience from what you are offering. Stick to a certain style, colour scheme, or format as much as you can.