Local SEO: The No. 1 Reason Why You Need to be Competitive Locally


As online businesses grow, marketing and visibility tactics thereon are more clever and advanced. Long gone are the days when all you had to do was create a website, use a few keywords and links and your business was guaranteed great exposure online. That is because the age of local SEO is now.

With the growth of access to the internet, and advancement in mobile technology- phones, tablets and other mobile gadgets, more searches are being made by people looking for products and services close to them. This is why Local SEO is critical and vital for more visibility and exposure of your business, for customer and revenue growth and to elevate your standing online to make you stand out in online searches.

At Ranga Digital, we understand the importance of Local SEO for the success and growth of Small and Medium Enterprises (SMEs). We have the tools and expertise to work with you for the growth of your business online; Local SEO is a very effective form of local online marketing and exposure and will allow you to promote your products and services to local customers at the exact time they are searching for what you offer.

Local SEO will be more important for your business in future.

Why don’t you take an early lead?

Local SEO importance in online marketing is growing and this growth will only rise. It is taking the central spot of all online marketing tools because of its efficacy, and it is destined to be used more because of its greater impact and usefulness for businesses online.

Here is why you need to employ Local SEO for online success:

  • Google, which oversees the SEO business through its dominant search engine, has been promoting the elevation smaller and more local businesses in searches, in an effort to satisfy its customers.

Google intends to give the local searcher the nearest and most convenient answer for what they are looking for. You need to be the local business at the top of searches in your locality.

  • This deliberate movement by Google to highlight smaller businesses is meant to enable small-enterprises with not so much resources for marketing, to get more access to the potential market by increasing their exposure and visibility.
  • The future of inline searches is for more customized results. At the moment, individualized searches are still limited but this will change, and will be more effective to give the person searching exactly what they want.

With the demand and growth of customized searches, the import of Local Search Engine Optimisation can only grow.

  • As I mentioned earlier, the growth of mobile technology is an important determinant and factor in the growth and value of Local SEO. More searches are being performed online from mobile devices on-the-go therefore; it is inevitable that on-the-go searches are the future, which will lead to demand for proximity searches to satisfy immediate customer needs, fast.
  • Growing business competition is another driver for the employment of Local SEO. The competition will drive businesses to concentrate their marketing to smaller targeted niches, to remain relevant and get more exposure and visibility.

Optimising locally is the way to effectively do this; making Local SEO even more important going forward, especially with growing and more fierce competition.

Going forward, you must think about, and act to leverage Local SEO for the success and growth of your business and for its future survival online. Reach your nearest audience. Engage with them immediately and more importantly, build a relationship with the customers closest to you.

Why not have a chat with our team today? We can point you in the right direction or even just give you a breakdown of your existing site.